Founder and Creative Vice President of Archer Troy. As a Creative, Mike has succeeded in positioning Archer Troy as one of the 5 best advertising agencies in México, according to the Circulo Creativo 2019, the Effie Awards 2017 and the Agency Scope 2019
Winner of prestigious awards such as: Effie, Circulo Creativo, Caracol de Plata, WINA Global Festival, FePI, FIP, Victorias Aladas, Gran Totem and Quorum Prize, among others.
Mike participated as member of Jury in national and international festivals: El Sol de Iberoamérica, El Ojo de Iberoamérica, Effie Awards, FIAP, Wina Global Festival, Circulo de Oro, FePI and FIP.
He started his professional career at Warner Bros. Pictures, after four years gaining experience at Warner, he decided to found Archer Troy. To date, he has created more than 300 advertising campaigns for brands such as Warner Bros. Pictures, Amazon Prime Video, Hasbro, Universal Pictures, Cervecería Cuauhtémoc Moctezuma, Walt Disney Pictures, Sony, Canon México, Cablevisión, Twentieth Century Fox, Nestlé and Scribe.
He has excelled in the creation of ATL and BTL communication, promotion and digital marketing for products such as “Harry Potter”, “The Avengers”, “Despicable Me”, “Lord of the Rings”, “Fast and Furious”, “Batman, the Dark Knight”, “Superman, Man of Steel” and “The Matrix”.
It is also the creative mind behind the highest- grossing hits in the history of Mexican cinema such as: “The Noble Family (Nosotros los Nobles), “Instructions not Included” ( No se Aceptan Devoluciones), “Don’t Blame the Kid” (Qué Culpa Tiene el Niño?), and two of the most successful documentaries of all time:, “Presumed Guilty” (Presunto Culpable) and “De Panzazo”, among.
Projects:
- Time for new stories / Amazon Prime Video
- Life Key / Bajaj Motors
- Porn Education / Marie Stopes
- Therapy Book / Scribe
- Prejudies / Ambulante
- The Noble Family / Videocine
- The Live Trailer / Amazon Prime Video
- New Year’s resolutions cup / Nescafé- Nestlé
- Love at first sight / Vips
- The Payback / PETA
- Once Upon a Time in Hollywood / Sony Pictures
- Naked / Yamaha
- Don´t Blame The Kid / Videocine
- Cinépolis Club Card / Cinépolis
- Hurts / Anima Naturalis
- As not seen on TV / Sharp
- Everyone Falls / Jenga